Our specialist student team provides expert guidance on where landlords should consider investing next.
The UK lettings market has made a strong start to 2026. This momentum builds on a strong finish to last year. According to our latest Quarterly Insights (LQI) statistics, landlord confidence across the country remains steady, with instructions rising by 2%. Letting activity has also increased by 1%, while average rents have grown by 6%, highlighting the market’s continued resilience and upward trajectory.
In Nottingham, the John Shepherd Student team supports a large and growing student population and its landlords, offering a wide range of rental accommodation close to major institutions such as the University of Nottingham and Nottingham Trent University. In 2025, tenant demand increased by over 6% while available supply fell by 10%, driving a 5% rise in rental values.
Nottingham continues to offer a strong balance between affordability and yields, in some cases as high as 11%. High demand for HMOs, competitive rental pricing at an average of up to £169 per person per week and a large student population are underpinning consistent performance.
Looking ahead, 2026 continues to present compelling opportunities for investors. Well-priced, professionally managed properties are well positioned to deliver strong returns, offering attractive yield potential for both new and experienced student landlords.
To explore how these opportunities could work for you, get in touch with our expert team for tailored guidance and market insight.
For those looking to learn more about the student lettings market, John Shepherd is hosting a free Landlord Event designed to keep you informed, connected, and confident in today’s evolving rental landscape. Reserve your place today.
Our Quarterly Insights gives you the guidance to make confident property decisions, backed by local knowledge and expert analysis. Download the full report here or contact our team today.
Source: Lomond Quarterly Insights: Winter Edition Q4 2025 YOY
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